About Goldspun Training
Learning that feels like clarity, not chaos…
Goldspun Training was created to help small business owners cut through the noise and finally understand marketing.
Founded by Danielle Thompson, The Potentialist, Goldspun Training exists for one reason: to make branding and marketing accessible, ethical, and effective — without jargon, overwhelm, or “bro marketing” nonsense.
Because too many brilliant people give up on their ideas simply because no one ever taught them how to turn passion into a plan.
Goldspun Training changes that.
Where it started
After years supporting small businesses through Goldspun Support, Danielle saw a pattern, entrepreneurs drowning in confusion about where to start, what to say, and how to stand out.
They didn’t need another complex course or high-pressure sales pitch.
They needed clarity. They needed a roadmap that worked in real life, not just in theory.
So Danielle took her 16+ years of experience in corporate marketing and brand building and turned it into bite-sized, jargon-free lessons designed to help people build brilliant brands with confidence.
Our flagship course: Brilliant Brand Basics
Your brand doesn’t need to be perfect. It needs to be clear.
Brilliant Brand Basics is an 8-module, self-paced course designed for people who are new to business, branding, or marketing or who’ve been winging it and want to get strategic.
Each module includes short video lessons (15–20 minutes) and downloadable resources that help you:
Identify your ideal client.
Craft a message that actually connects.
Understand marketing without the jargon.
Create content and systems that convert.
Free resources for entrepreneurs
Because not everything has to cost money.
Goldspun Training offers a selection of free tools to help you get started.
Shop the tools that save your sanity
Sometimes, you just need a shortcut that still looks professional.
Danielle’s Etsy Store is packed with affordable tools, planners, and marketing resources for small business owners who want to look polished without spending a fortune.
Marketing that feels good, and works
Goldspun Training isn’t about vanity metrics or viral hacks.
It’s about teaching small business owners how to market with integrity, build consistency, and create genuine connections with their audience.
It’s about giving you the tools to grow your business your way with clarity, confidence, and joy.
Ready to start learning?
If you’re ready to stop second-guessing and start building a brand you’re proud of, explore the full training hub below.