Danielle Thompson
Hi, I’m Danielle, the Potentialist
Hi, I’m Danielle, the Potentialist. A multi-passionate entrepreneur, author, podcaster and unapologetic believer that no one truly knows what they can be until they’re given the space to find out.
The truth is… I’ve never fit neatly into one box.
I’ve always been too creative for corporate, too strategic for “just marketing,” and too curious to sit still. What’s driven me, through every business I’ve built, every book I’ve written, every conversation I’ve had, is one obsession: unlocking potential.
Mine. Yours. The potential hidden inside ideas that deserve to thrive.
I’ve spent over a decade turning that obsession into something tangible — building a family of brands that each make life and business a little lighter, freer, and more fulfilling.
What I do (and why I love it)
I wear a few hats — founder, strategist, creative, author, podcast host — but they’re all threaded together by the same belief: business should give you freedom, not take it away.
Through Goldspun Support, I help Fractional and Independent Directors find freedom from the day-to-day so they can focus on impact.
Through Goldspun Training, I teach small business owners how to build brands that feel as good as they look.
Through Fractional Link, I connect and champion the growing world of Fractional Leaders.
Through my books and podcast, I share the honest, human side of entrepreneurship — the resilience, the reinventions, the messy middles.
Together, they form my golden thread: creating clarity, freedom, and fulfilment in a world that tells us we need to do more, be more, have more.
A little of my story
Before I became an entrepreneur, I spent years in the corporate world — in customer service, logistics, brand management, and marketing for global names like Bacardi-Martini and Boots.
That experience taught me how business really works — the structure, the pressure, the politics — but also what was missing: heart.
When I left, I promised myself I’d build a life and career that valued both logic and creativity, both resilience and joy.
That’s what every chapter since has been about — not chasing perfection, but building with purpose.
Why I do what I do
Because I’ve been the burnt-out business owner.
I’ve been the woman who did everything in the “right order” and still felt something was missing.
And I’ve also been the one who chose to rewrite the rules — to create businesses that serve life, not consume it.
Now, I help others do the same.
I want people to know that success doesn’t have to mean exhaustion.
That you can build with freedom, create with joy, and lead with integrity.
Where you might know me from
Author – of The I in Resilience, 10 Mini Blogs for Every Female Entrepreneur, and The Unshakeable Entrepreneur.
Podcaster – co-host of Business and a Brew, where we pour over business stories with humour, honesty, and heart.
Founder – of Goldspun Support, Goldspun Training, and Fractional Link.
Advocate – for women in business, ethical marketing, and building success that actually feels good.
What it means to be The Potentialist
Being The Potentialist is more than a title.
It’s the through-line of everything I do — the belief that when people are given the right support, space, and self-belief, they can build something extraordinary.
It’s about helping others rediscover what’s possible — in business, in life, in themselves.
Let’s connect
If you’re ready to build with freedom, unlock your own potential, or just talk honestly about the realities of entrepreneurship, grab a brew and come say hello.
